Imagine a world where businesses thrive not just on profit, but on planetary health. In this groundbreaking vision, Paul Hawken, Amory Lovins, and L. Hunter Lovins unveil a radical new economic model that fuses ecological wisdom with business acumen. Natural Capitalism challenges the conventional notion of success, demonstrating how corporations can flourish by embracing sustainability as a core strategy. Natural Capitalism is not just a blueprint for corporate responsibility; it’s a roadmap for a new industrial revolution. It’s a call to action for businesses, policymakers, and individuals to embrace a future where economic prosperity and environmental health are inextricably linked.